{"id":3854,"date":"2026-04-21T15:21:49","date_gmt":"2026-04-21T13:21:49","guid":{"rendered":"https:\/\/baries.de\/?post_type=cases&#038;p=3854"},"modified":"2026-10-27T17:10:47","modified_gmt":"2026-10-27T16:10:47","slug":"a-fresh-take-on-tradition-how-baries-design-pivoted-schwarzkopf-natural-easy-to-prestige","status":"publish","type":"cases","link":"https:\/\/baries.de\/en\/cases\/a-fresh-take-on-tradition-how-baries-design-pivoted-schwarzkopf-natural-easy-to-prestige\/","title":{"rendered":"A fresh take on tradition: How baries design Pivoted Schwarzkopf Natural &#038; Easy to Prestige"},"content":{"rendered":"","protected":false},"featured_media":3853,"template":"","meta":{"_acf_changed":false,"slim_seo":{"title":"A fresh take on tradition: How baries design Pivoted Schwarzkopf Natural & Easy to Prestige","description":"Schwarzkopf Natural & Easy hair dye is a cornerstone of Henkel\u2019s retail division in Asia-Pacific (APAC). With this strategic relaunch, the brand successfully pivots into the premium segment."}},"branche":[93,91],"kunde":[140],"schlagwort-cases":[59,63,62],"service-kategorie":[108],"class_list":["post-3854","cases","type-cases","status-publish","has-post-thumbnail","hentry","branche-beauty","branche-fmcg","kunde-dalli","schlagwort-cases-beauty","schlagwort-cases-packaging-design","schlagwort-cases-retail","service-kategorie-packaging-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/baries.de\/en\/wp-json\/wp\/v2\/cases\/3854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baries.de\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/baries.de\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":3,"href":"https:\/\/baries.de\/en\/wp-json\/wp\/v2\/cases\/3854\/revisions"}],"predecessor-version":[{"id":3860,"href":"https:\/\/baries.de\/en\/wp-json\/wp\/v2\/cases\/3854\/revisions\/3860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baries.de\/en\/wp-json\/wp\/v2\/media\/3853"}],"wp:attachment":[{"href":"https:\/\/baries.de\/en\/wp-json\/wp\/v2\/media?parent=3854"}],"wp:term":[{"taxonomy":"branche","embeddable":true,"href":"https:\/\/baries.de\/en\/wp-json\/wp\/v2\/branche?post=3854"},{"taxonomy":"kunde","embeddable":true,"href":"https:\/\/baries.de\/en\/wp-json\/wp\/v2\/kunde?post=3854"},{"taxonomy":"schlagwort-cases","embeddable":true,"href":"https:\/\/baries.de\/en\/wp-json\/wp\/v2\/schlagwort-cases?post=3854"},{"taxonomy":"service-kategorie","embeddable":true,"href":"https:\/\/baries.de\/en\/wp-json\/wp\/v2\/service-kategorie?post=3854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}