Projects
After winter comes summer!
The delightful „Sommer“ hand and foot balm packaging designs for Lütticke were launched this summer season. They are in accordance to Lütticke special winter balm edition, that we designed in 2019.
Briefing
- Create a summery Luetticke „Sommer“ design according to the Luetticke winter balm edition
- Transmit the fragrance of the fruity, natural sorts „Granatapfel“ with pomegranate and „Lemon“ with lemongrass
Our Work
For the new Lütticke „Sommer“ edition we used casual watercolor illustrations of the ingredients. This style very well transfers the lightness of the season to the packaging design.
The cheeky illustration style with intense color nuances and freestyle watercolor drops creates a summery, joyful look and feel. Furthermore, Lütticke „Sommer“ packaging design shows leaves all around to give the impression of a garden with intense fruits and fresh fragrances. So, this casual artworks leave the viewer open to imagination for the smell of the ingredients. Color coding squares in the center ensure an easy differentiation between the formulas and the caption of the type.
Whilst winter and summer designs both appeal with illustrations, the watercolor style creates a contrast to the wintery vintage illustration style. However, the caring white base color and the calming centered layout join the summer with the winter edition. Both build upon the long experience of Lütticke skin care and treating formulas.
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