Tag: packaging
Launch of first meat alternatives by Metro’s private label ‚Chef‘
In 2021 Metro launched its first veggie products – a new range offering meat alternatives such as plant-based beef, gyros or shoarma strips.
Briefing
The growing trend of substituting meat is an important part of today’s eco-conscious society and we’re happy to join forces with Metro to promote more sustainable food consumption.
Our task was to develop the packaging design for the new plant-based food range „Veggie“ – a product line intended to meet the growing appetite for plant-based foods whilst speaking to convenience shoppers in terms of design. Because Metro is a wholesaler, it’s of particular importance to direct the design towards chefs rather than the end consumer. Additionally, the design had to be integrated into and beyond the existing corporate identity of the umbrella brand ‘Chef’.
Our work
Despite the growing trend of plant-based foods, many people still doubt whether the products will taste as good as their meat-based counterparts. Therefore, it was key to not only communicate the eco-friendliness of the products but also an appealing taste.
METRO Chef Veggie, Plant-Based Food, Packaging Design 2021, developed with baries
The primary colour in the veggie-category is green, which we combined with a light wood look in order to communicate naturalness and freshness. An integrated viewing window as well as an appetising product presentation aim to convince consumers of the product’s deliciousness and similar taste to its non-veggie version. Moreover, imperfect and colourful fonts create a natural look and feel while the subtle illustration of the logo on top adds a slightly playful element.
Nowadays icons are crucial for consumer education and make it much easier to understand actual properties of the product. In addition to the three pictograms on the bottom of the label, we included a more prominent disruptive element in the top left to highlight the plant-based quality. The animal from which the non-veggie food would have been derived is placed within the „meat-free“ icon showing the plant that is substituting its meat. This not only is a simple way of communicating the product clearly but also catches the consumer’s attention.
METRO Chef Veggie, Plant-Based Food, Packaging Design 2021, developed with baries
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Urban coolness meets pure design
In summer 2021 the indie product brand Hatice Schmidt Labs expands its portfolio with two new products:
a highlighter and a bronzer, available in 4 (highlighter) or 5 (bronzer) different shades.
Just like Hatice Schmidt and her make-up brand, the packaging should represent high quality sophistication and a touch of urban coolness.
The boxes themselves are pure and simple. They come in white for the highlighter and in black for the bronzer to underline the luxurious character of the products.
To break with the clean simplicity, the embossed black/white logo is used as the only central design element. It represents the modern and edgy twist – the philosophy behind all Hatice Schmidt products.
Hatice Schmidt Logo Design, developed by baries design
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The monotony of the last stretch and the anticipation of the coming year
As every year, we are sending our Christmas and New Year’s greetings in a creative format: a conceptual champagne packaging design that symbolically reflects the past year 2021 as well as the expectations for the coming year 2022. In this second pandemic year, our baries champagne packaging design combines the monotony of the last stretch and the anticipation of the coming year.
Monotony & Futurism – baries Champagne Packaging Design of the Year 2021
Our work
We are rounding off the year with a combination of shape, color and material to create a unique composition.
This year our packaging is set in a scene of different objects that we paradoxically have become both fond and tired of in the home office setting and is monochromatically immersed in the Pantone Color of the year 2022 ‚Very Peri‘ which fittingly underlines the zeitgeist.
Monotony & Futurism – baries Champagne Packaging Design of the Year 2021, home office items in the Pantone Color of the year 2022 “Very Peri”
Cheers to Transformation and Futurism
Just as the colour reflects times of change, the premium silver packaging contrasts the monochrome everyday objects in above packaging scene. The cut-outs in the packaging provide a hopeful perspective after a period of monotony.
Although we will carry on with the home office in 2022, we hope for a future full of contrasts, transformation as well as digital and aesthetic futurism.
Monotony & Futurism – baries Champagne Packaging Design of the Year 2021, futuristic packaging in metallic silver with revealing cut outs
