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251028 baries about us hero

We are baries – your branding and packacking agency from Germany.

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Since 2009, we’ve been shaping brands that want more.

With design that goes beyond the surface and straight to the core – as a strategic tool, a visual identity, a sustainable message, and a driver of innovation that sets new trends.

Always with passion, curiosity, and know-how.

251028 baries about us

brave. bold. baries.

Who we are

We’re brave because we question as we create — combining creative potential with strategic clarity to help brands evolve with an open mind for the future.

We’re bold because we take confident paths.
In brand strategy or complex packaging design, we challenge briefs, set new standards, and bring innovation to life.

We are baries.

1
Founded
2009
2
Focus
Brand & Packaging Design for FMCG
3
Clients
Weleda, Henkel, Dr. Oetker, and more
4
Team
Designers, project managers, strategists, makers

Design that connects – and converts.

Our mission: Design that moves people and advances brands. As a branding and packaging agency, we work at the intersection of aesthetics, clarity, and market relevance. We always keep an eye on the dynamics of each industry, from beauty to food, and focus on people's real needs. We make complexity simple. And the mainstream distinctive.
Baries about mutige ideen strategie

Bold ideas, solid strategy

Our creativity isn’t random – it’s built on brand understanding, audience insight, and real strategy.
Baries about schoenes design substanz

Beautiful design – with substance

We create packaging that performs: aesthetic, clear, and deeply rooted in brand strategy.
Baries about schnell direkt cokreativ

Fast, direct, co-creative

We love close collaboration with brand teams, decision-makers, and creatives – quick, open, and to the point.
Juan thump up square

Honest, reliable, long-term

We believe in real relationships – with clients, brands, and projects that grow together with us.

Our Expertise

Services

Everything we do comes from one source – but never from a template.

For bold brands that want to grow. With packaging design that moves forward – and sells. What remains is the impression. And that’s entirely intentional.

Baries about unser koennen haende

What our
clients say

We don't actually work with brands, but with the people behind them. And we prefer to do so in person. We always look forward to new stories and challenges, are happy to share our expertise, and value short communication channels. That's how you achieve the best results. Our clients agree.
Henkel
The team values understanding strategy and vision, while also excelling at developing bold, creative and disruptive design concepts.
Carina Pepe
Global Head of Laundry Growth projects

Our team makes the difference

Baries about team

At baries, you work directly with the minds that shape ideas. Here, you feel the passion for trendsetting design. And you’re part of a team that brings creative energy, strategic depth, and industry understanding – with a hands-on mentality and courage.

We believe: Great work comes from great people. That’s why we’re always open to new talent – ​​permanent or freelance – as long as the mindset is right and the heart is in the right place.
Interested in baries?

We welcome fresh ideas – even beyond traditional job postings. Simply introduce yourself briefly, attach your portfolio, and let’s get started.

Contact us

We see packaging as a dialogue

Let's talk

Are you looking for packaging design that goes beyond the product itself? Then let's talk – openly, directly, and to the point. Shall we get to know each other?

Schedule a meetingExplore Projects

brave. bold. baries.