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The packaging design agency that sets trends.

Since 2009, we have been developing bold packaging concepts and trendsetting brand worlds – for FMCG, beauty, food, and more. For national and international brands that dare to stand out.
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brave. bold. baries.

Our clients

Leading brands in Beauty, Food & FMCG trust us

We are baries.
Design expertise meets brand love.

About us

We bring ideas to the shelf and turn brands into market successes. With a team of strategists, creatives, and enablers. With expertise, courage, and the right instinct. From first sketch to launch. We are baries, your packaging design agency in Düsseldorf.
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Why us?

Personally managed. Internationally experienced.

We think and act like a boutique agency: personal, agile, and with a fine sense for brands. At the same time, we bring international experience – from over 15 years of working with leading global brands in beauty, food, and FMCG.

From concept to shelf – strategic and efficient.

Our design processes combine strategic thinking with creative excellence and interdisciplinary implementation. The result is product packaging design that stands on its own—without marketing duplication. For brands that stand out on the shelf, work in the market, and stick in the mind.

Contact, concept, creation—everything from a single source.

With us, you talk to the people who design—not to intermediaries. As a packaging design agency, we closely accompany projects, contribute ideas, and always implement them in direct connection between idea, design, and decision.

Visually and virtually ahead with 3D and CGI.

For processes that move with the times—and are one step ahead—as a branding and packaging design agency we use innovative tools such as 3D visualizations, CGI, and AI-supported workflows. This allows designs to be experienced early on—quickly, flexibly, and with a clear goal in mind for the market.

Success Stories

From Gliss Kur to GLISS – A redesign for maximum clarity and brand strength

The 2024 relaunch positions GLISS as a modern lifestyle brand with clear design, iconic aesthetics, and confident communication for stronger shelf impact.
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Packaging Audit

How design unfolds its full potential

Uncover hidden potential in product packaging design – with data-driven analytics and AI-powered visuals. For greater shelf presence, stronger brand impact, and forward-thinking decisions. For packaging that performs today and sets new standards tomorrow.

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Services

How we
work

We offer everything from a single source—but never off the shelf.

We develop packaging designs that clearly position brands, differentiate them, and make them visible on the market with real impact. Because what remains is the impression—and that is always pure intention.

What our clients say

    With the unique design of METRO Chef Veggie products, we also create recognition value for our customers.
    Jens Bresler
    Head of Brand Management METRO Chef & Global Packaging
    You were a great support. Thank you so much for everything ❤️.
    Dr. Mariana Mintcheva
    Gründerin
    A new logo in line with the brand value of foam and packaging with clear communication make it easier to find the right Schauma product.
    Press Release
    The colorful design provides plenty of good vibes and feel-good moments.
    Top-notch support from the baries team – from consulting, concept development to implementation. We are thrilled!
    Alexandra Schörgenhofer
    Head of Business Development & Innovation, iSi Group
    The team values understanding strategy and vision, while also excelling at developing bold, creative and disruptive design concepts.
    Carina Pepe
    Global Head of Laundry Growth projects
    baries design has managed to make Laufwunder shine in new splendor – without changing the character of the brand.
    Kimberly Rüsche
    Franz Lütticke GmbH
    The new exclusive GLISS premium fragrances and a modern design round off the product experience. For +100% stronger, healthy-looking and shiny hair.

Answers to frequently asked questions about Packaging Design

Our clients primarily come from the FMCG sector – from international corporations to owner-managed medium-sized companies. As a packaging design agency, we understand the challenges of both worlds: from complex brand architectures to lean, fast setups with close proximity to management.

Beauty, food, beverages, or homecare — as a branding and packaging design agency, we design packaging with an eye for the market environment. Our team understands FMCG mechanics, shelf logic, and target group behavior. This results in solutions that not only look good but also work strategically.

Yes. We develop scalable, strategically thought-out packaging design for brands aiming to grow internationally – including adaptation for different markets, languages, and product types. Whether it’s a hero SKU or a complete product range: we think in product lines, not one-offs.

From strategy and creation to the finished rollout, as a packaging design agency, we provide comprehensive support for every project—including 3D visualization, variant development, production preparation, and, on request, shelf testing.

Because we think ahead. Because we design what makes an impact. And because we’re a team that truly understands brands – visually, strategically, and personally. Many of our clients value the closeness, clarity, and professional depth of our consulting just as much as the creativity of our design work.

More questions?

Let's talk

We see packaging as a dialogue

If you’re looking for design that goes beyond the product itself – let’s talk. Open, direct, and to the point. Shall we get to know each other?
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Our team

brave. bold. baries.