Challenge
iSi, the market leader in siphons, launched Twist’n Sparkle Virtuoso — an innovative sparkling beverage system for the North American market.
Challenges included a saturated segment, intense competition, and diverse consumer groups.
The new brand identity had to clearly link the parent brand iSi with the sub-brand Twist’n Sparkle Virtuoso, visually convey innovation and enjoyment, and ensure strong shelf differentiation.
The packaging also needed to explain the usage concept, communicate flavor variety, and appeal emotionally — all within a limited space and a new market context for iSi.
Approach
baries design developed a comprehensive brand identity positioning Twist’n Sparkle Virtuoso as an innovative premium product.
The packaging for the folding box was designed to capture attention on-shelf, clearly express brand hierarchy, and intuitively illustrate how the product works.
The design highlights the synergy between iSi’s established reputation and the new product line’s modern, lifestyle-oriented energy.
Visual elements instantly communicate use, enjoyment, and individuality.
Process
The process began with in-depth analysis of competitors, target audiences, and usage occasions.
The guiding question: How can innovation and brand architecture be communicated visually with clarity and emotion?
The resulting packaging design conveys functionality and indulgence through realistic imagery and a bright, premium aesthetic.
The surround design of the folding box showcases multiple beverage options, speaking directly to consumers through engaging visuals that are both appetizing and instructive.
Result
The final design unites innovation, enjoyment, and premium quality in one visual language.
It clearly demonstrates functionality, differentiates from competitors, and strengthens iSi’s overall brand structure.
Twist’n Sparkle Virtuoso achieved a distinctive, dynamic shelf presence, supporting its successful launch in North America.