The label: A glimpse into a new world
The label design very much represents that change. People are trapped in their own, monotonous world and can take a peek into a new, colourful and free world. It is inspiring to acquire a new outlook on things and to escape a stuck mind-set. The colours give you an idea of the positive experiences that await you, if you let it happen.
The design of the bottle is split into two different image styles to emphasize the different mind-sets:
-
a clean front label
-
a colourful back label which is only visible from inside the bottle
It is designed like an entrance to another world which you can only access through Changin‘ – the non-alcoholic spirit.
Sustainable Packaging
To guarantee a sustainable packaging, Changin’ was designed plastic-free (glass bottle, wood & cork lid, paper label) and its chosen ingredients are 100% organic.
The name Changin’ is a combination of the words “change” and “gin” as the taste of the drink is inspired by gin. The font of the logo and the colours on the back label represent the idea of psychedelic visualisations where all aspects of perception and mental associations can be altered – and that’s all about changin’ the mind-set.
Design that invites discovery
The detailed design of the whole bottle forces you to take a close look and to engage with the design: pick up the bottle and look through it to see what’s going on inside. It arouses instant curiosity. In a world with limited attention spans, Changin’ encourages you to think and take a close look. It is a product of today’s zeitgeist and so much more than just a drink.