„Pasta Morphosi“ - developed by the baries innovation hub „siids“.
While searching for a new siids project, we came across an article from the Carnegie Mellon University in Pittsburgh. A team of researchers there has succeeded in producing flat noodles that can be bent into different shapes during cooking. These noodles taste just like conventional noodles and have the same texture.
With the help of this technique, pasta can be packaged, transported and stored in a space-saving way in the future. A topic that we as an agency support and therefore have developed a design concept on this subject.
Range: Pasta Morphosi by baries
Our task was to convey this type of technique via the packaging design and to explain visually that the pasta changes shape when cooked. „Pasta Morphosi“ was born. A unique, sustainable brand for a target group that values conscious shopping and wants to support the environment.
Sustainable Packaging
The pasta can take up to 60 percent less space in the packaging than traditional pasta. This benefits the environment and the Co2 footprint.