Challenge
Weleda sought to attract Gen Z consumers while staying true to its anthroposophic roots. baries design was asked to develop packaging that visibly communicates this brand shift — clean, modern, yet unmistakably Weleda. The challenge was to make the brand’s natural philosophy relevant to younger women and men both visually and emotionally.
Approach
baries design introduced the Booster Drops with a clean yet vibrant look — colorful, striking, and still recognizably Weleda. The packaging features strong color contrasts and a central droplet as the visual key element. A special foil finish highlights the droplet, creating a premium tactile effect. The Weleda logo remains prominently visible, maintaining brand recognition and trust.
Process
The collaboration between Weleda and baries design was fast-paced and close-knit. The process began with a detailed exploration of brand goals, competitors, and the Gen Z target group. The result is a dynamic design that balances authenticity with social media appeal.
Result
The resulting packaging design marks Weleda’s shift toward a clean, Gen Z–oriented natural cosmetics range, while translating the brand’s anthroposophic heritage for a new generation. The accompanying claim — “Drop it! Mix it! Boost it!” — developed by baries design, captures the concept in three energetic words.