Challenge
Body mists are a relevant trend and continue to gain importance with younger beauty consumers. For Weleda, this opened the opportunity to enter the category with a product that taps into current trends and stands out in retail with a fresh and innovative presence. With the new Fragrance Body & Hair Mists Range, Weleda wanted to reach a younger audience and create a product that offers more than just scent. Vanilla Cloud, Mystic Aura and Tropical Crush each needed their own personality while still working as one coherent range. The challenge was to create a packaging design that appeals to Gen Z, stands out on shelf and communicates the added care benefit of Aloe Vera in a clear and credible way.
Approach
baries design translated the new Fragrance Body & Hair Mists Range into a packaging concept that feels colourful, playful and confident. Bright colours, strong contrasts and bold typography create a look that stands out while staying clear and fresh. Vanilla Cloud, Mystic Aura and Tropical Crush each express a distinct fragrance world while remaining clearly recognisable as part of one range. The design consciously builds on the visual language of the Weleda Booster Drops and develops that young, clean aesthetic further. Aloe Vera adds a credible care benefit that strengthens the product promise beyond fragrance alone.
Result
The result is a packaging design for the new Weleda Fragrance Body & Hair Mists Range that rethinks fragrance for a younger generation. The range feels trendy, fresh, visible and relevant and shows clear shelf presence. This is how design brings together scent, care and impact in a bold, summery Weleda expression.